🎣 Welcome to the ZS Baits Blog — Built for the Bite

Hey there, anglers! I’m Eric L, the bait-maker and fisherman behind ZS Baits. I started this company because I was tired of using store-bought lures that looked great in the package but didn’t perform the way I needed them to on the water. I wanted something better — baits with real action, built by someone who actually spends time chasing fish.

So I began experimenting, mixing colors, pouring, and testing every bait myself. After countless hours on the water, I found what really works — and that’s how ZS Baits was born. Every bait I sell is hand-poured/hand-injected, tested, and built for the bite.

Why I Started This Blog

Fishing isn’t just about catching fish — it’s about learning, experimenting, and finding what works best for you. I created this blog to share the knowledge and experience I’ve picked up through years of fishing and bait-making.

Here’s what you’ll find here:

• 🎣 Fishing tips and tricks to help you catch more bass, pike, and beyond

• 🔥 Behind-the-scenes looks at how I create my custom baits

• 🛠️ Product spotlights featuring new drops and limited runs

• 🐟 Stories from the water — because every fish has its story

• 💬 Customer catches and community highlights from anglers like you

Whether you’re casting from the bank, your boat, or a kayak, my goal is to give you real advice and gear that actually makes a difference.

What You Can Expect

Each week, I’ll be posting new content — from seasonal bait guides to fishing tutorials to sneak peeks at what’s coming next for ZS Baits. I’ll keep things simple, useful, and always based on real fishing, not hype.

This blog is about more than my baits — it’s about the community of anglers who love the craft, the challenge, and that moment when a fish smashes your lure.

Tight Lines & Big Bites

Thanks for checking out my first post here on the ZS Baits Blog! Make sure to subscribe or follow along on social media so you don’t miss the next update — I’ve got some great posts coming soon, including lure-making insights and seasonal bait picks to help you get more bites on your next trip.

See you on the water,
– Eric L
Founder of ZS Baits
Built for the Bite